For the 2023-2024 basketball season, Kasteel Brouwerij Vanhonsebrouck commissioned me to provide the visual elaboration for Filou Oostende, Belgium's most successful basketball club. The club has achieved a record 25 Belgian championships, including 13 consecutive titles up to and including the 2023-2024 season. Filou, the brewery's iconic beer, has been the team's proud name sponsor for many years.
One of the most striking elements of this assignment was the series of advertising boardings along the playing field. On these, Filou, the playful character from the beer logo, comes to life in various basketball positions.
Not only inside, but also outside Filou Oostende had to have a recognisable presence. The cladding at the entrance to the Coretec Dôme was brought completely in line with the club identity and Filou's look. The design radiates strength and playfulness, allowing visitors to feel the team's dynamic as soon as they arrive.
The biggest eye-catcher of this project? The unique player jerseys for the 2023-2024 season. The most striking part is the side of the jerseys and shorts. This is because they feature a wavy collage inspired by the sea and Ostend's heritage. This collage incorporates works by world-famous artist James Ensor. In 2024, the city of Ostend put Ensor in the spotlight for a whole year as it was 75 years ago that year that he died in Ostend. So his work could not be missing on the jerseys of the Ostend basketball team.
Photos source: Facebook Filou Oostende.
